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Ethical Journey


Be a Beacon for Others- Fearless Inspiration
Lessons in Power, Integrity, and Action from Real Estate Icons In commercial real estate, we all know the technical side of the business only gets you so far. The difference between those who endure and those who burn out often comes down to something less tangible—but far more powerful: presence. Not just being in the room, but being known in the room. Being the person who others gravitate toward for clarity, decisiveness, and a sense of direction. That’s what it means to b

John Coe
2 days ago3 min read


Fearless Growth Without the Shortcut
Welcome back to A Year of Fearless Ethical Leadership , part of the Iconic Journey in CRE series. After more than 140 conversations with the guests on the Icons of DC Area Real Estate podcast—leaders who’ve weathered markets, grown firms, and led people—I’ve noticed a recurring theme: real, sustainable success isn’t about working the angles. It’s about growing well , not just growing fast. A determined young professional ascends the career ladder, symbolizing growth and amb

John Coe
Nov 33 min read


AI and the Architecture of Power: Tool or Tyrant?
An Ethical Leadership Reflection from the Icons of DC Real Estate In every generation, a new force redefines power. For us, it’s artificial intelligence — the invisible architect of the next age. Whether it becomes our tool for flourishing or our tyrant of convenience depends not on code, but on character . Robert Greene warned that “Power is neutral until it’s wielded.” His 48 Laws of Power distilled centuries of strategy, while The 50th Law — co-authored with 50 Cent

John Coe
Oct 133 min read


See the Whole Board, Fearless Realism & Insight
An Ethical Leadership Perspective Inspired by Robert Greene’s The 48 Laws of Power & The 50th Law A leader looking at the whole board...

John Coe
Oct 63 min read


Make Peace with the Long Game – Fearless, Consistent Care
A dedicated architect meticulously plans for the future, surrounded by blueprints and scale models in a sunlit office. One of the most...

John Coe
Sep 293 min read


Speak Truth to Power: Fearless Assertiveness in Commercial Real Estate
Welcome back to Iconic Journey in CRE’s Ethical Leadership series. A confident professional addresses her colleagues, effectively...

John Coe
Sep 223 min read


Move at the Speed of Trust – Building Fearless Credibility
Inspired by The 50th Law A diverse group of colleagues sits together in a bright, open office space, sharing ideas and building trust...

John Coe
Sep 153 min read


The Paradox of Integrity: When Conscience Demands Too Much
Stretch toward integrity with humility, compassion, and wisdom. Show the struggle, don’t hide it. This is how trust is built, and legacies e

John Coe
Sep 83 min read


Ethical Leadership in CRE: Hold Space, Not Control
This is part of our Ethical Leadership series, where we flip Robert Greene’s 48 Laws of Power and his collaboration with 50 Cent, The...

John Coe
Sep 22 min read


Earn Respect by Fearlessly Supporting Others
A Year of Fearless Ethical Leadership – IJCRE Blog Series By John Coe Collaborative Respect and Contribution Let me tell you something...

John Coe
Aug 253 min read


Dealing with Criticism: Lessons from the Field (A Chosen Path)
In commercial real estate, criticism comes with the territory — like property taxes and delayed permits. You can’t avoid it, but you can...

John Coe
Aug 184 min read


Fearless Insight: Learn from All
Each week in our Fearless Ethical Leadership series, we sharpen one blade: clarity, action, or connection. Today’s edge? Learning from...

John Coe
Aug 112 min read


Serve Without Expectation: Fearless Empowerment
Welcome back to Iconic Journey in CRE’s “A Year of Fearless Ethical Leadership.” We’ve already tackled fearless communication and...

John Coe
Aug 42 min read


Avoiding Unnecessary Drama- Fearless Focus on Impact
Professionals engage in a calm and focused discussion on a significant issue, emphasizing thoughtful communication and collaboration....

John Coe
Jul 285 min read


IJCRE Leadership: Always Speak with Purpose – Fearless Communication
Welcome back to Iconic Journey in CRE’s "A Year of Fearless Ethical Leadership" blog series. Our mission at Iconic Journey in CRE (IJCRE)...

John Coe
Jul 75 min read


The Ethical Power of Real Estate: John Coe Mentors the Next Generation
“Instead of trying to manipulate people, we should approach business differently and ethically. What brings out the best in people? Be...

Steve Marcinuk
Jul 14 min read


Clarify Intentions Early – Fearless Transparency Builds Trust
Leasing agent showing her prospect space and sharing her perspectives about its suitability. Welcome to the Fearless Ethical Leadership...

John Coe
Jun 306 min read


Value Humility Over Image – Building Fearless Trust
Collaboration and Humility in a Diverse Team. A diverse team collaborates enthusiastically, fostering creativity and innovation through...

John Coe
Jun 202 min read


Be Authentically Excellent – Leading Without Fear
Authentic Leadership Envisioning a Project How to Build Unshakeable Leadership in Commercial Real Estate Starting your career in...

John Coe
Jun 165 min read


Legacy Over Leverage- -The Fearless Pursuit of Lasting Impact
A distinguished elder passes a key to a young businessman amidst towering buildings and deep-rooted trees, symbolizing the transfer of...

John Coe
Jun 97 min read
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