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Be a Beacon for Others- Fearless Inspiration
Lessons in Power, Integrity, and Action from Real Estate Icons In commercial real estate, we all know the technical side of the business only gets you so far. The difference between those who endure and those who burn out often comes down to something less tangible—but far more powerful: presence. Not just being in the room, but being known in the room. Being the person who others gravitate toward for clarity, decisiveness, and a sense of direction. That’s what it means to b
John Coe
1 day ago3 min read


Fearless Growth Without the Shortcut
Welcome back to A Year of Fearless Ethical Leadership , part of the Iconic Journey in CRE series. After more than 140 conversations with the guests on the Icons of DC Area Real Estate podcast—leaders who’ve weathered markets, grown firms, and led people—I’ve noticed a recurring theme: real, sustainable success isn’t about working the angles. It’s about growing well , not just growing fast. A determined young professional ascends the career ladder, symbolizing growth and amb
John Coe
Nov 33 min read


AI and the Architecture of Power: Tool or Tyrant?
An Ethical Leadership Reflection from the Icons of DC Real Estate In every generation, a new force redefines power. For us, it’s artificial intelligence — the invisible architect of the next age. Whether it becomes our tool for flourishing or our tyrant of convenience depends not on code, but on character . Robert Greene warned that “Power is neutral until it’s wielded.” His 48 Laws of Power distilled centuries of strategy, while The 50th Law — co-authored with 50 Cent
John Coe
Oct 133 min read


See the Whole Board, Fearless Realism & Insight
An Ethical Leadership Perspective Inspired by Robert Greene’s The 48 Laws of Power & The 50th Law A leader looking at the whole board...
John Coe
Oct 63 min read


Make Peace with the Long Game – Fearless, Consistent Care
A dedicated architect meticulously plans for the future, surrounded by blueprints and scale models in a sunlit office. One of the most...
John Coe
Sep 293 min read
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