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Welcome to Iconic Journey in CRE (IJCRE)

  • Writer: John Coe
    John Coe
  • May 1
  • 3 min read

Welcome to the blog series from Iconic Journey in CRE (IJCRE), a Maryland-based nonprofit organization dedicated to empowering early-career commercial and multifamily real estate professionals. Our mission is to help these professionals accelerate their careers, thrive, excel, and build meaningful connections within the industry. This mission is guided by core values including trust, kindness, and selflessness, as well as Reciprocity & Respect, Commitment to Incremental Growth, Proactive Contribution, and Holistic Leadership.


At IJCRE, we believe that navigating the complexities of the commercial real estate world requires not only technical skills but also a strong sense of self, strategic thinking, and the ability to build genuine relationships. To explore these critical areas, we draw inspiration from powerful frameworks for understanding success and human dynamics.


While Robert Greene's influential work, The 48 Laws of Power, offers insights into power dynamics through historical anecdotes which some interpret as manipulative or antithetical to principles like Stoicism, this blog series aims to reframe these principles. Our approach involves distilling the essence of such laws and recasting them into transformational leadership principles that bias toward humility, service, trust-building, mutual growth, and creating win-wins. We explore "Ethical Powers" grounded in character, integrity, empathy, wisdom, timing, vision, courage, generativity, legacy, and self-mastery.


Furthermore, the thought process behind developing these ethical leadership principles is significantly undergirded by the concepts presented in The 50th Law, authored by Robert Greene and hip hop icon Curtis Jackson (50 Cent). This book combines street-smart insights with strategic expertise to teach readers how to overcome fear and become more empowered. The 50th Law highlights how fear drains energy and momentum and emphasizes the importance of confronting fear to overcome it. Its core principles for achieving fearlessness include:


  • Intense Realism: Seeing circumstances for what they are.

  • Self-Reliance: Cultivating independence in thought and action, taking ownership of your life.

  • Opportunism: Turning obstacles into opportunities for growth and transformation.

  • Calculated Momentum: Moving forward consistently and strategically.

  • Aggression (Controlled): Assertiveness and boldness in pursuing goals without being reckless.

  • Authority: Leading by example and believing in your abilities.

  • Connection: Building genuine relationships and understanding your environment.

  • Mastery: Committing to continuous improvement and respecting the process.

  • Self-Belief: Unwavering confidence in your abilities to push beyond limits.

  • Confronting Mortality (the Sublime): Accepting reality and converting consciousness of death into positive, active living.


These principles from The 50th Law—particularly the emphasis on confronting fear, embracing reality, building self-reliance, and strategic action—provide a foundational mindset for developing the ethical power and resilience necessary for successful leadership and career acceleration within CRE.


Throughout this series, we will enrich our exploration by drawing parallels and examples from the experiences and philosophies of DC Area Real Estate leaders. This introductory post sets the stage by mentioning the diverse backgrounds and journeys of these Icons, illustrating the varied paths to leadership in CRE. Their stories hint at foundational themes like strong work ethic, relationships, and resilience.


Through the IJCRE community, professionals can access valuable resources such as networking opportunities, mentorship, and educational sessions. IJCRE also hosts the "Icons of DC Area Real Estate" podcast, featuring inspiring stories and expert advice from top leaders in the industry.


In this blog series, we will delve into various aspects crucial for professional development and personal growth within the CRE field, drawing insights from expert perspectives and actionable strategies. We will explore topics designed to support you on your own path, echoing the themes we've outlined previously, such as leadership, community building, and overcoming challenges, all viewed through the lens of ethical empowerment and fearless action. By weaving in specific examples from the DC Area icons, each post aims to become a more tangible and inspiring exploration of fearless ethical leadership, directly connecting these concepts to real-world success in the local market

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